The following content is excerpted from the blog SocialnSport.com and features an article about the social media efforts of Kansas Athletics and Kansas Men's Basketball in 2015. At that time, I led the creative services team within Kansas Athletics, designing social media content not only for Kansas Men's Basketball but also for the other 18 varsity sports. #RockChalk
If you follow NCAA basketball at all, then you know the Kansas men are all a roll. There’s no arguing their dominance. They won their 11th consecutive Big 12 title and have found themselves dancing.
In addition to their great ball skills though, Kansas also has a knack for social media. A quick glance at the Kansas men’s basketball accounts and it’s easy to see they have defined a look and feel, planned ahead and put time/energy into their content. There’s a lot of inspiration in their work.
Content Design, Layout